Content is anything you are creating that consists of your original information, in any format: podcast, blog, video, etc.
The idea is to create regular content so your audience can get to know you - who you are, what you can talk to, etc.
Are you just creating random content, or is it actually leading your audience to something in the future?
Watch this video for tips on content that warms your audience up to eventually buy something from you.
Watch this video for the difference between having massive audiences participating in your classes or watching or reading your online content, and only hearing crickets because you have no audience.
It's about literally asking your audience what it is they want, and then delivering it to them.
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